Emma Hoes' research examines how digital technologies and platform innovations influence information quality, trust, and social orientations. Her work has two interconnected strands: first, understanding the problems that emerge from digital transformations—including how misinformation interventions can backfire, how media narratives shape responses to emerging technologies, and how platform dynamics create unintended consequences; second, developing solutions that improve rather than inadvertently harm information ecosystems. Central to her approach is investigating what people actually consume and how they process it: from explicitly political content to the everyday entertainment and lifestyle media that dominates exposure but receives little scholarly attention. This research combines experimental, computational, and quasi-experimental methods to understand the co-evolution of technical innovations, economic incentives, and social dynamics in changing communication environments.